Latent develops real estate to create architecture. This allows us to control and streamline the design process. It can also be a more lucrative business model than conventional architectural practice. Our developments offer a direct testing ground for progressive proposals and provide us valuable perspective on evaluating market risk and prioritizing cost engineering. The hybrid architect-developer works to add value to each endeavor simultaneously, making us better developers for our projects, and better architects for our clients.
At its inception in the late 1990’s Latent was intended as a ‘Producer,’ in an independent film-making sense, of quality small-scale architecture. With our increased financial credibility has come the ability to also act as incubator to young talent looking for a lever for innovative development ideas.